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Leading Change With Purpose

In this new era of rapid change, traditional change management methods are becoming increasingly outdated. With more than 70% of change efforts leading to failure (Al-Haddad & Kotnour, 2015), it is essential to adapt and combine methods to stay competitive and increase the likelihood of success (Weiner, 2009; Weller, 2013). Our ASCEND model integrates tried-and-true methods into one flexible six-step model to help leaders drive lasting and sustainable change within their organizational context. 

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Aim

Clarity of purpose and knowing who, what, where, when, how, and why is critical. 

  • Define purpose

  • Identify stakeholders

  • Determine success criteria

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Checklist 1

Archery Board nature

Seek

Leaders must gather data to assess readiness and requirements.

  • Assess readiness

  • Identify performance gaps and stakeholder needs

  • Determine support requirements

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Checklist 2

Patentability Search

Communicate

 Open two-way communication is essential.

  • Choose communication channels

  • Identify communication objectives

  • Build communication plan

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Checklist 3

Online Meeting

Empower

 Participants must be empowered and inspired to act.

  • Provide tools, support, and opportunities for autonomy

  • Encourage collaboration

  • Assess efficiency and effectiveness of tools provided

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Checklist 4

Women Holding Hands

Nourish

Adoption must be encouraged and motivation maintained by building trust.

  • Improve support tools

  • Incentivize adoption and celebrate wins

  • Meet evolving needs

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Checklist 5​

Video Call

Discover

Areas of improvement and new opportunities must be discovered. 

  • Evaluate success

  • Determine lessons learned

  • Identify the next change opportunity

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Checklist 6

Smiling woman
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